Liberty Studio is stoked to announce the Launch of ICHI in Canada.What is ICHI-
ICHI is the fashion label for the feminine, vibrant and sophisticated city girl.
The dynamic tone of the word ICHI echoes the ICHI temperament. Say it. ICHI!
The name ICHI is easy to pronounce for anyone. In Japanese it means ‘number one’. And that is what we want to be, in both business and design. It’s a commitment.
ICHI was created in 1999 as the brand for the feminine, vibrant and sophisticated city girl. ICHI is an independent family member of the BTX Young Division and the BTX Group that was established in 1991 and leads 18 lines.
The dynamic tone of the word ICHI echoes the ICHI temperament. Say it. ICHI!
The name ICHI is easy to pronounce for anyone. In Japanese it means ‘number one’. And that is what we want to be, in both business and design. It’s a commitment.
ICHI was created in 1999 as the brand for the feminine, vibrant and sophisticated city girl. ICHI is an independent family member of the BTX Young Division and the BTX Group that was established in 1991 and leads 18 lines.
Who is ICHI-
The ICHI girl takes her inspiration from everywhere, but knows exactly where she wants to go in life. She expresses her attitude through her feminine and unique way of dressing, inspired by street fashion and art.
Her life is here and now. What was and what could have been is of no use. She dresses to express the mood of the moment and makes extraordinary clothes look so easy to wear.
Every day is fashion day, and she knows how to look like a million without spending one.
The vintage style of her grandmother, Berlin’s art-district or Café de Flore in Paris. The ICHI girl makes sense of it all and dares to combine the unthinkable. The result is her dynamic, easy-going and yet sophisticated look. Her admiring friends wonder how she does it. Well, she dares.
Her life is here and now. What was and what could have been is of no use. She dresses to express the mood of the moment and makes extraordinary clothes look so easy to wear.
Every day is fashion day, and she knows how to look like a million without spending one.
The vintage style of her grandmother, Berlin’s art-district or Café de Flore in Paris. The ICHI girl makes sense of it all and dares to combine the unthinkable. The result is her dynamic, easy-going and yet sophisticated look. Her admiring friends wonder how she does it. Well, she dares.